Von Dolhens Branding

I have such fond memories of the design and branding work I did for Von Dolhens - a frozen yoghurt store based in Williamsburg, NY. I was tasked with branding the project to get ready for the launch of the store on the main drag of cool st. As the project developed, as did the vision for the brand. I created some classic characters for them, inspired by the Big Boy burgers mascot and the T-birds and Pink ladies from Grease.. There was even plans to wrap an old Model T ford, rat rod, but sadly that never came to fruition. It will stay on my bucket list for now!

You can see a full breakdown of the design process in the Linkedin article HERE